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Media marketing is an growing and developing field with new ways of connecting with the public through platforms like YouTube, Facebook and X. Combined with customer-relationship management tools, these channels enable companies to target specific user populations with content and promotions that resonate. Agencies that specialize in media marketing can offer services that range from social-media management to online-public-relations like reporter outreach via Twitter for earned online coverage. They also provide email campaigns to follow up with visitors to websites and members of loyalty programs.